Promotional Programs & Retail Initiatives

Promotional Programs & Retail Initiatives

Some creative and exciting promotional programs have been established by our municipalities, associations, groups and/or local businesses. These programs have been developed to support and drive sales to local businesses. Some of these programs are listed below. Where there is no available website, we have provided contact information to the best of our ability.


Girls Holiday Weekend Event

A Midland event organized by the Downtown Midland Business Improvement Area.  Participants are invited to a ‘Girls Night Out’ party at a local restaurant. The event includes a few fun activities and great swag bags.  Following that Friday night, participants are encouraged to shop the local businesses on Saturday with great sales and discounts for those participants. Finally on Sunday, the event concludes with a breakfast and local trade show.

Click here for more information.


Holiday Craft Sale

The Holiday Craft Sale will bring a twist to the everyday holiday shopping experience with unique vendors and artisans on hand to display their crafts!  Event to be held on December 6th from 10am-5pm at the Penetanguishene Arena.

For more information contact Chrisy Hesch, Programs and Events Coordinator 705-549-7453 x223 or


Huronia Food Trail


A self-guided tour of Huronia’s terroir. You will find a list of the farmers, producers, restaurants, retailers and accommodations that have identified themselves as advocates of local taste and local products, within the Towns of Midland and Penetanguishene & Townships of Tay and Tiny, Ontario through the Huronia Food Trail.

Create your scenic route, featuring the shores of Georgian Bay and the beautiful countryside that makes you feel miles away from the city. Look for the “Huronia Food Trail” signs and window decals at participating businesses. Find your next specially prepared meal by local chefs, delectable and flavourful foods for the road, fresh produce straight from the market, your next farm or garden tour or your cozy bed for the night.

The Huronia Food Trail is often seeking more businesses to participate in the Huronia Food Trail.  All participants must be members of Simcoe County Farm Fresh Marketing Association (SCFFMA).


Midland Farmers & Artisans Market

The Midland Farmers’ & Artisans’ Market was established in 2009 to pursue the following goals;

To provide a direct marketing opportunity for local producers of Simcoe County grown agricultural commodities and other farm-related products. These products include; homegrown fruits, vegetables, meats, cheese, eggs, bakery products, cider, maple syrup, honey, fresh and dried flowers, herbs, houseplants, nursery plants, jams, jellies, pickles and other prepared food products.

To provide local residents, tourists and guests with the opportunity to buy fresh Simcoe County grown farm products that are nutritious, readily available and affordable.

To create a place to educate consumers on health and nutrition issues, including how food is grown, produced and processed.

To artisans’ of the area, a venue to have their products shown and to be admired in mediums of glass, wood, textiles, pottery, artists, photography in addition, home crafts for a one-of-a-kind item.


Midland Home Show

Organized by the Midland District Shrine Club, the Midland Spring Home Show offers an opportunity to local businesses to display their products and services. 


Ontario’s Best Buttertart Festival

Buttertart festival logoButtertart lovers, be warned! During Father’s Day weekend, Downtown Midland is the place you will want to be. Downtown Midland BIA organizes Ontario’s Best Buttertart Festival.  This great tourism event brings people from all over to Midland’s downtown core.



Penetanguishene Farmers Markets

The Harbour Market (Fridays) & The Penetanguishene Community Market (Saturdays). Organized by The Karma Project 705-549-5999.

Penetanguishene Winterama

WinteramaWinterama is noted as being the oldest winter carnival in Ontario. Winterama started back in 1948 when a group of Penetanguishene business men decided that the period from Christmas to the Easter holiday was just too long, and that some sort of relaxation was needed midway in the interval.

The decision was reached that some form of winter sporting or games festival would be the perfect way to break the winter blues and settled for a type of winter carnival.


Rendez-Vous Champlain Penetanguishene 2015

The Rendez-Vous Champlain 2015 Festival will celebrate 400 years of French presence in Ontario.

Some of the highlighted events will include:

  • A re-enactment of Champlain’s Landing in 1615
  • Order of Good Cheer Celebrations
  • Live Entertainment
  • Parade & Fireworks
  • Interactive Workshops & Historial Demonstrations
  • Great food, family fun and more!

Event Website

For more information contact Crissy Hesch, Programs and Events Coordinator 705-549-7453 x223 or

Please contact the Economic Development Corporation of North Simcoe if you know of another Promotional Program or Retail Incentive that should be added to this list.