Midland Bay Landing Development Corporation (MBLDC) is reaching for the sky with a potential UNESCO designation for not only the waterfront property, but Midland surrounding area.

The idea was pitched to council members at the MBLDC annual general meeting Wednesday evening.

“The vision is that Midland Bay Landing is a unique opportunity to create a catalyst for growth and economic engine for Midland and beyond,” said Bill Kernohan, director and chair of the board. “(It’s) also for revitalization and growth and innovation in the wider region.”

He said the board has investigated a potential global designation opportunity to help create a new brand for the entire town and region. […]