There’s a new Tourism trade association developing here, and this one is different. The creation of an industry-led, municipally-supported destination marketing organization (DMO) provisionally named “North Simcoe Tourism” has been approved by the Economic Development Corporation of North Simcoe (EDCNS) itself an initiative of the municipalities of Midland, Penetanguishene, Tiny and Tay.

“North Simcoe Tourism” is a product of the collaboration between local municipal and tourism personnel known as the Tourism Action Plan committee (TAP) which recently announced the rebranding of the region as the ‘Heart of Georgian Bay’. That same teamwork has now created a dynamic plan to build a grass roots tourism organization to present the brand.

Designed from the outset to be inclusive, participation in “North Simcoe Tourism” will be available to any enterprise in the broadly defined tourism industry. Municipal government encouragement means there will be a stable and committed community backbone working with the trade association to encourage and welcome tourists to the area.

The combination of an enthusiastic trade membership and supportive municipal governments promises a new era of cooperative event planning for the area. With organized programs in place “North Simcoe Tourism” will be able to tap into the promotional activity conducted by Simcoe County, Ontario, and Canada tourism agencies across the province, the country, the continent and the globe.

A kick-off celebration introducing the area’s new tourism identity and trade association will be held Thursday January 22nd, 2015, at 10am at the Midland Cultural Centre. All are invited to attend and learn more about plans for the ‘Heart of Georgian Bay’ and “North Simcoe Tourism” in 2015. For details, visit gbay.ca, or join in the conversation on our Facebook page www.facebook.com/heartofgbay.

North Simcoe Tourism
(888) 373-5158
info@gbay.ca

Media Contact: Barbara Rowlandson
Mobile: (705) 209-6773
b.rowlandson@hotmail.com