This introductory session provides a practical and easy-to-understand introduction to IP. Geared towards solopreneurs, freelancers and small to medium sized businesses of all types, it covers the following:
How IP brings value to businesses
IP considerations at different phases of a business and product life cycle
Risks when IP is not duly considered
Best practices and approaches of IP management
Key takeaways and available resources
Workshop Format:
45 minutes of content delivery, including real case studies
45 minutes of networking, with the opportunity to speak 1-on-1 with our IP experts