North Simcoe Tourism Welcomes Tourism Director to the Heart of Georgian Bay.

For Immediate Release
August 11, 2015

North Simcoe Tourism is pleased to introduce Brittany Black, the Tourism Director for the Heart of Georgian Bay.  Brittany will be responsible for promoting and marketing the region, raising funds for promotional activities and programs, and assisting tourism-related businesses to create more experiential packages for guests and visitors to our region.

Brittany joins the organization with an impressive resume.  After graduating from Thompson Rivers University in Kamloops, British Columbia, with a Bachelor’s Degree in Tourism Management she gained experience at Tourism Barrie and, more recently, at Hardwood Ski and Bike in Oro-Medonte.  Her marketing efforts have included a website redesign, brand identity and alignment, an increase in social media audiences, long-term strategic planning, and preparation for the mountain bike events for the Toronto 2015 Pan Am Games.

Brittany stated, “I am thrilled to be joining the North Simcoe Tourism team.  This is an exciting time for our region and I couldn’t be happier representing a brand I am so truly passionate about.

Brittany and North Simcoe Tourism’s Board of Directors will be focusing their efforts on a strategic vision and plan, new funding opportunities, and a new tourism platform to showcase the Heart of Georgian Bay and attract visitors to this region.

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Media Contact:
Ken MacDonald
Chairman of the Board
North Simcoe Tourism

About North Simcoe Tourism

North Simcoe Tourism was incorporated in July 2015 as a not-for-profit, Destination Marketing Organization for the Town of Midland, Town of Penetanguishene, Township of Tay, and Township of Tiny.  It was formed through the initiative of the Economic Development Corporation of North Simcoe ( and the area’s Tourism Action Plan (TAP) Committee.  The TAP Committee was itself founded through the co-operation of the same four municipalities and a group of tourism stakeholders in the north part of Simcoe County on the southern shoreline of Georgian Bay.  North Simcoe Tourism has a mandate to re-brand the region and build it into a recognized, well-visited, four-season tourist destination in the Heart of Georgian Bay.