Midland filmmaker Nate Lacroix has embarked on a new film project highlighting business people in North Simcoe through a collaboration with the Economic Development Corporation of North Simcoe (EDCNS).

“We Live It, You’ll Love It!” is the name of the new weekly series streaming on YouTube and social media channels to bring attention to North Simcoe.

“It’s an eight-episode pilot,” said Lacroix, 40. “It’s all business owners who are finding success within the area.”

The first film of approximately five minutes, released Sept. 10, focuses on local music composer Marlon Gibbons. The second, released, Sept. 17, profiles Makk Design Inc. in Victoria Harbour.

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