Customer Loyalty During and After a Time of Crisis

April 28, 2020 10:30 AM – 12:00 PM EDT

As the impact of COVID-19 is felt across the world, Canadians businesses are experiencing unprecedented disruptions. During these times it is especially important to understand how to maintain loyalty from customers. Businesses drive by a strong purpose to delight their clients have an opportunity to emerge from this period with even more loyal customers. If you have ever wondered why companies try to hard to lure new customers with special deals, limited time offers, and desperate tactics, it’s often because they have done little to inspire the existing ones to stick around. We are rapidly evolving into an economy where loyalty to businesses, for the most part, is fleeting. Small businesses are constantly under threat both from a revenue and profitability perspective, not to mention from disruptive events. Business owner can inspire existing customers to stay with them, and thereby protect and grow their revenues, by applying methods that are truly simple. This webinar aims to demonstrate, through a practical exploration of how consumers think and buy, what can be done to improve loyalty within you own customer base. This seminar is geared both for B2C and B2B businesses ranging in sizes from freelancers to large corporations. Come learn how customer loyalty, along the customer journey (and beyond) can be your most effective tool for sustainability.

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Customer Loyalty During and After a Time of Crisis