Whether you are an individual, a start-up or an established small business or non-profit organization, there can be many challenges and barriers to bringing a new tourism idea, experience or partnership to fruition.

The “Spark” Program will match selected candidates with a tourism mentor and provide a source of financial support to help take your new tourism idea to the next level of development.

The “Spark” Program includes:

• Region-wide call out for applications from individuals, small businesses and non-profits
• Application reviews by a jury including local and provincial tourism innovators and leaders
• Finalists’ Pitch Session (our friendly take on a tourism Dragon’s Den)
• Selection of 3 winning applicants from each participating region (special edition programs sometimes have a higher number)

All program applicants are invited to join our “Spark” community of tourism innovators, idea makers, partners and supporters for special networking events, one-on-one’s, and development workshops.

To learn more, join Minister of Colleges and Universities MPP Jill Dunlop, County of Simcoe Deputy Warden Lynn Dollin, representatives from the Tourism Innovation Lab, and Tourism Simcoe County as they officially announce the Simcoe County “Spark” Program on April 6, 2022 at 11 a.m. Register here.